Anyone who has started a nonprofit, a company, or simply put together a club after school has struggled with “what to say?” to describe it.
I want to make it short and to the point, I don’t want to offend anyone, I want to sound intelligent, I don’t want to be vague but I don’t want to paint myself into a corner. The back-and-forth examples are endless but what is always the same is the result. A confused mash-up of words conveying our point… or at least what we think is our point.
Since the video he has made does wonders for describing his point, I have inserted it below. However, the two points he makes to remember are:
1) Use concrete language. Say what you want, don’t sugar coat it, and don’t pull out the thesaurus for every word choice.
2) Talk about the “why”. To quote Dan, “…most mission statements are really long on statement and really short on mission…” What you are doing is great to know; however, why you are doing it is even better.