Archive for October, 2010

I can, You can, We can all Share Files

Thursday, October 28th, 2010 | Permalink

dropbox

Dropbox is a file sharing option for you, me, and anyone else needing remote access to files. Emailing is restricted by file size, flash drives are wonderful if you didn’t leave them at home, and of course you could lug your laptop along with you. Yet, what if your flash drive is sitting next to your laptop at home? Dropbox allows you to create a free account and upload up to 2 GB of information for free; paying customers can upload up to 100 GB. Once you upload the information you can access the files from anywhere with a computer. Simply wonderful.

Ready for some brainstorming? Let’s think outside the dropbox. I want to share a video with someone but would rather not upload it to Youtube for fear of the world seeing it. Now I have the option to upload the file, tell my friend my username and password, and they can log in and download it. Simply amazing.

One more example, I recently wanted to put together a video for a friend. However, I needed video testimonials from a group of people on varied schedules. Not a problem. I setup an account, emailed them all the username and password, and they were able to upload video files that I later downloaded. Simply brilliant.

Would you like to setup an account? You can do so on their login page.

Social Media the Tool, not the Solution

Friday, October 22nd, 2010 | Permalink

Recently, I came across a question regarding how to best use social media for a nonprofit organization. The subsequent replies and comments were enough to make anyones head spin. I believe this was due to the false mantra that we’ve all heard, “you need to get on social media, because once you do, the gates to nirvana will open and you will find floods of people just waiting for you!”

Over and over again, I hear the confusion of “I’m here! What am I supposed to do now?”

This confusion is due to the notion that social media is the solution. I argue that it is but a tool.

Social media is a simple way of referring to computer programs that allow people to interact and converse in a variety of ways. It is a form of “media” that has a “social” component. That social component is what makes it so powerful. Suddenly I am able to respond to the “media” that is presented to me rather than just receiving it.

This is all well and good, but what about the question. How should a nonprofit organization use social media? I regret to inform you that I will be answering a question with a question. What does your organization want to do?

Are you trying to organize a future event? Distribute information to volunteers? Show donors the successes you’ve had this year?

If you know how you’d like to make improvements to your organization, your chances of finding a social media tool to get you there will sky rocket. So first determine what “solution” you’d like to achieve, then go find the “tool” that will help you get there.

On a final note, don’t forget the content. Your organization is full of amazing people and amazing stories. Make your social media dabblings more engaging by going beyond words and photographs by including web video. And if you need help putting the video together, gimme a call, it’s what I do.