Raise $6.2 million for a website? Sure, why not…

WikipediaNow wait just one second, Wikipedia didn’t need to do the fundraising? They chose to?!?

The Wikimedia Foundation is the nonprofit that funds Wikipedia, the online encyclopedia. In 2008, 6.2 million dollars was raised for this website as discussed by Frederic Lardinois. This is remarkable because the fundraising did not have to happen. The web traffic that goes through wikipedia each year has the potential to generate more than enough funding from advertising. However, thanks to a strong connection between the website and the users, advertising is kept off of wikipedia and 6.2 million dollars was raised.

The power of a community involved with what a nonprofit does is strong indeed.

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