Posts Tagged online fundraising

Hey, nonprofits! Want to learn how to make your own web videos for YouTube?

Wednesday, October 7th, 2009 | Permalink

If your nonprofit has ever entertained the idea of creating web videos for YouTube or your website, you’re in luck! let’s dabble recently launched our video tutorial program that teaches nonprofits how to do just that.

To learn more, click the video below:

Peruse the full list of video tutorials and some free samples, here.

Or for more information, feel free to contact us at

Web Video is the way to go, but I want it LIVE

Monday, July 20th, 2009 | Permalink

todocast tv

I would like to introduce Todocast. When you want your fundraising event to be available for all to see, make it happen with live streaming web video. Todocast answers the call with portable streaming services that bring live events to the world wide web.

Ok, maybe buying the dish assembly that attaches to a vehicle is not for everyone. However, if live feeds are what you are looking for and the price tag is not out of reach, then Todocast may be what you’ve been looking for to spice up your web video offerings, online presence, and solidify new online donors.

Besides, I just absolutely love the picture of a pickup truck with a satellite dish sticking out the back.

todocast tv

Photo by:

Oh well, for now, it’s on my wish list.

Ebay auctions and fundraising, a match made in heaven

Monday, June 15th, 2009 | Permalink

So you don’t want my money, you just want me to sell the old bicycle in the garage that no one uses?

Yes, that’s what I’m saying.

Rather than donating to a nonprofit, sell something you no longer want on ebay and designate the nonprofit to receive all or part of the selling price. Or if the nonprofit is setup for it, you can donate unwanted items and they can auction them off themselves. A win-win.

In an article by Sports Stuff they outlined the advantages of using ebay auctions for “cause” fundraising. The most notable advantage is the sheer size of the ebay community. On this note, if a nonprofit is the seller or identified recipient they are being introduced to new potential donors. Also, in comparison to the last event they’ve organized, there is no space to rent, no tickets to sell, and no staff to pay.

There are two methods to choose from when selling on ebay for a cause: direct and community. Direct selling is when the nonprofit auctions off the donated items, bringing 100% of the proceeds to the organization; however, the nonprofit must handle the auction. On the other hand, community selling is when a seller designates all or part of the selling price to go to a nonprofit and handles the auction. The beauty of this approach is that it is a passive source of donations for the nonprofit.

Either way, ebay is a viable way to diversify fundraising and encourage donations during these financially difficult times.

Happy auctioning.

twollars: tweeting, donating, and micropayments

Monday, May 11th, 2009 | Permalink


The economies of scale can incrementally change the way you fundraise. Micropayments and microfinancing show their true colors on the large scale.

Twitter has become a part of micropayments with the advent of twollars. Twitter users can donate “twollars” to your nonprofits organization and donors can turn these donations into a reality.

Stan Schroeder at mashable explained it well:

"When you put all this together, what do you get? A very powerful virtual-currency-meets-micropayments economy that could be a great way for charities to raise funds, individuals to (directly or indirectly) support a good cause, and businesses to raise awareness of their brand by supporting a good cause."

Whether or not this is your cup of tea, it is definitely a well-meaning concept because there are no charges, no percentages taken, and it’s a direct transfer of funds.

For more information on twollars click: here

Raise $6.2 million for a website? Sure, why not…

Monday, January 5th, 2009 | Permalink

WikipediaNow wait just one second, Wikipedia didn’t need to do the fundraising? They chose to?!?

The Wikimedia Foundation is the nonprofit that funds Wikipedia, the online encyclopedia. In 2008, 6.2 million dollars was raised for this website as discussed by Frederic Lardinois. This is remarkable because the fundraising did not have to happen. The web traffic that goes through wikipedia each year has the potential to generate more than enough funding from advertising. However, thanks to a strong connection between the website and the users, advertising is kept off of wikipedia and 6.2 million dollars was raised.

The power of a community involved with what a nonprofit does is strong indeed.

The donors are there. Where are all the nonprofits?

Wednesday, March 26th, 2008 | Permalink

As donors turn to the internet for information about the causes they support, how are nonprofits responding?

A study entitiled, “Non-profits Missing Major Online Fundraising Opportunites” goes into detail regarding these online donors they call the wired wealthy.  They are characterized by giving at least $1,000 per year to a single cause and giving over $10,000 per year on average.  It goes on to say that over half of the 3,000 donors surveyed prefer to donate online.  This is important because although the wired wealthy make up only 1% of the donors to the charities surveyed, they made 32% of the donations.  I’ll say that again, 1% gave 32% of the money.

Given this importance, it must now be addressed that less than half said they were inspired by the charity websites or that they were well-designed. Also, they said showing them how their donations are being spent would increase their likelihood to donate again. It can not be ignored that connecting donors with results is more than good-to-do, it is a necessity.

Donors donate because they want to help, want to make a difference, and because they truly care about the cause they are supporting.  Giving a gift is rewarding, but seeing the smile on a child’s face as they unwrap the present is priceless.

$25.2 million dollars in donations under $100?

Thursday, February 7th, 2008 | Permalink

Oh, it is more than possible, it happened, in just one month!

Online fundraising reached a new high in the presidential elections of 2008. An article by Josh Catone details that Barack Obama raised $32 million dollars in the first month of the year, $28 million of this was from online donations. Also, Ron Paul set single day fundraising records during his campaign using online donating, twice! However, going back to the $28 million, what’s more interesting is that ~25.2 million of it came from donations under $100.

The significance of many donors donating smaller amounts is that they can afford to give again. During the elections, donations followed success. If a debate went well, then donations followed. This means that results cause people to react and donate. The same applies to nonprofits, show your donors how you are succeeding and the donations will follow.